Austin FC has announced a multiyear sponsorship agreement with YETI, the Austin-based leading premium outdoor brand best known for its iconic coolers, drinkware, and outdoor
equipment.
This agreement between Austin FC and YETI grants rights to YETI to become the Official Jersey Partner and newest Founding Partner, and this marks YETI’s formal entry into both professional soccer and eSports.
Austin FC will release two jerseys with YETI featured on them ahead of the inaugural 2021 season, including the first jersey design which is slated for release during the 2020 holiday season, and a second jersey design presently targeted for release in early 2021.
When the first jersey design is released all authentic and replica Austin FC jerseys including men’s, women’s, and youth sizes sold online and at retail locations, and will display the
YETI brand at the center of the chest. This includes all jerseys worn by Austin FC’s First Team and Academy players during official competitions.
Also, YETI will be incorporated within digital eSports arena jerseys and future iterations of EA SPORTS FIFA gaming products that feature Austin FC teams and players.
YETI will launch a series of outdoor lifestyle products featuring the Austin FC badge at retail locations in 2020, and YETI products will also be integrated throughout Austin FC’s 20,500+ seat stadium.
This is awesome – I can’t wait for all of these Austin FC/YETI products.